One container can be made into a pop-up store, two containers can be made into a small restaurant, three containers can be made into a franchise store...N containers can make an amazing commercial entity.
Compared with traditional shopping malls, the distinctive personality and brilliant style of container commerce are favored by more and more young consumers. From the perspective of market strategy, container stores are suitable for young brands in terms of location, rent collection or brand positioning.
The power of business is inheritance and innovation, helping traditional culture to rejuvenate, allowing people to experience the new style of the old tone, integrating the element of the container into the "market stall economy" and "night market economy", and integrating more technological elements into the scene, through The old city stage, market flavors, industrial buildings, time-honored signboards and other elements will create new-fashioned "container block", "container night market", "container stall", "container bazaar" experience, which can take you back to the familiar and familiar experience memory.
In 2011, Starbucks designed a DRIVE THROUGH store with four containers on the outskirts of its headquarters in Seattle. This store is made of recycled materials. Since then, it has successively opened similar container stores in Salt Lake City, Portland and other places. .
This real Starbucks mobile restaurant was originally intended for environmental protection, but it has an unexpected effect. People come to experience it every day. Not only is it simple and generous, it also greatly reduces the use of energy and materials.
Asia's first containerized Starbucks debuted in Lan Lan Bay, Hualien, Taiwan. This new store is run by Japanese architect Kengo Kuma. The entire store is composed of 29 white containers assembled, like a building block, which attracted many tourists to pilgrimage to check in before the official opening.
As the first containerized Starbucks in Asia, it is based on interspersed containers as the main body, and the pattern is inspired by the indigenous culture of the Ami tribe in Taiwan. With the idea of "Let the building disappear", the store and the surrounding landscape should be integrated as much as possible. At the same time, through the concept of trees opening branches and leaves, and behind them, a painted wall painted with the representative bright colors of the local Ami people is natural and grasping. Human eyeballs.
The store retains the appearance of the container itself in the interior decoration. Only part of the wall is decorated with wood panels with coffee elements. In addition, the Ami color elements can also be seen everywhere. There are panoramic floor-to-ceiling glass designs at both ends, allowing customers to sit in the store. You can enjoy the mountains and seas of Hualien Lanwan Bay.
While ensuring the global brand image, in some markets, the design is different from standardized stores. This is what Starbucks has been doing in recent years to enhance the consumer experience. The independent boutique coffee shops that emerged during the coffee revolution have their own characteristics, from interior decoration, cup and saucer design to coffee bean selection.
With the emergence of more and more green buildings around the world, more and more people are beginning to pay attention to the use of shipping containers as a good low-carbon alternative. One of the reasons is that it is expensive to ship empty containers back to the point of departure, and in most cases it is replaced by new containers from Asia. The serious consequence of this is that there are too many surplus empty containers, which can be used as houses, offices, apartments, schools, dormitories, studios, emergency shelters, and so on.
Shipping container construction has many advantages, including: strength, durability, practicality and low price. What creative and eye-catching designs have been born in the hands of global designers? We found some fun.
// Temporary city
"Temporary city" was inspired by the movie "The Event". The entire "Temporary city" is assembled from multiple containers. The internal facilities are complete, and people celebrating the festival can enjoy their time here. A stepped background with different spatial types is formed as a whole. The position between the two main groups is 90 degrees, presenting a square filled with tables and chairs for the audience to watch impromptu performances.
Bangkok Container Night Market
// Art Box Bangkok
This is Bangkok’s most distinctive creative market-Bangkok Container Night Market Art Box Bangkok. It is now one of the most popular night markets for young people in Bangkok. It can move around the city. A gathering of creative people from different places in Thailand.
Art Box has 150 stylish design shops, 50 hand-made brands, 20 accessories shops, 100 gourmet shops, all kinds of fun small commodities, clothing accessories, creative hand-made, small green plants, food and drink. There will also be stage concerts.
Located at 2,200 meters above sea level in Gudauri, Georgia, Auadrum is a boutique hotel made entirely of recycled containers. This is also an eco-friendly hotel, which is designed without affecting the surrounding natural environment. Each room is made of a container, and floor-to-ceiling floor-to-ceiling windows allow guests to enjoy the beautiful views of the Caucasus Mountains.
// Container Bar
This bar is located in the Container Bar in Austin, USA. The container adds modern elements to the classic-style bar. The Container Bar is composed of 7 colorful containers, stacked in two groups to form a double-storey building, and then together form a small square yard. The bar is located in the very center of the courtyard, with a terrace and outdoor seating on the second floor.
In just 90 seconds, a container box can be turned into a small restaurant. The project named MUVBOX is to create a mobile concept network made of recycled steel. Built using second-hand containers, 40% of the restaurant’s electricity comes from solar energy, and the other 60% comes from propane. They can already be seen in New York, Toronto and even Paris.
"GAD" in Oslo, Norway is a temporary art gallery built with containers. The design can be easily disassembled and reassembled in just a few days. The design utilizes the prefabricated characteristics of urban materials to create a multi-level public facility. The exterior is outward and the structure is clear. The main gallery space on the first floor is composed of five units, and the second floor uses three containers to surround the U-shape of the central courtyard. On the last floor, the elevated exhibition space connected to the roof terrace gallery closes the square layout.
The design and construction of container buildings has a broad market in Western countries, with a fairly high design level and mature construction methods. At the same time, this construction method also directly reflects the unique aesthetic value of container buildings, and is derived into architectural culture. Through the various forms of expressions such as container commercial streets, art galleries, residences, public buildings, etc., constantly emerge, it has become a brand-new subject in the field of architectural design.
Common Ground Shopping Center
// South Korea
Features: Focus on cultural and creative activities and hold events and exhibitions from time to time to attract young people to rush to visit. The shopping center is also equipped with performance and exhibition spaces, which will become a comprehensive cultural space.
COMMON GROUND is Korea's first and the world's largest container shopping mall. The four-story mixed shopping mall is made up of 200 blue containers in total.
Covering an area of 56830 square meters, it is a fashionable shopping center integrating clothing, shoes and hats, and catering. It caused a great repercussions in South Korea when it was first completed, and has now become South Korea's newest landmark.
The square in the middle divides the entire space into Street Market and Market Hall, with areas selling men's and women's clothing on the left and right sides respectively. There are three floors in both areas, the first and second floors below are mainly clothing, and the third floor is the observation deck and restaurant.
The shopping mall is home to 56 fashion brands and 16 food and beverage brands. Trendy brands include NBUTTON, Critic, Hide Out, Moonshot, WAYS SPELL, Designskin and other trendy brands. Most of them are design products that are rarely seen in department stores or large chain malls. Personality wins.
Most of the restaurants in the shopping center are located on the top floor, including the super popular Dore Dore, The Booth, the fresh fruit juice shop Able, and the squid-burning Analog Kitchen. Unique retro container trucks and movable container trucks have also become a new sales method.
Common Ground divides the space of Culture Space. In order to meet the various needs of customers, it also provides venues for performances and concerts and various exhibition and cultural spaces. From time to time, you can see super thoughtful artistic arrangements.
The mall is divided into five parts: "Street Market", "MarketHall" and "Food Truck Market". There are dozens of Korean trendy shops and gourmet foods. You can get a good grasp of Korean fashion trends after a stroll; there are also DJs on site. It is the newest gathering place for the trendy people in Seoul to play Dish, and even hold markets and food carnivals from time to time on weekends!
The Korean girl group SISTAR once came to Common Ground to shoot the MV, and the song title is SHAKE IT. It can be seen how hot this container building is!
Ding ding mall
// Changsha, China
The landscape design unit of the Ding Ding Experience Center, Hong Kong Huichuang International, through the investigation of the fashion culture of South Korea and Japan, finally decided to boldly use the container theme design, thus breaking the stereotyped commercial buildings and exhibition spaces, and cleverly integrating the visual and artistic elements of heavy industry. , Multi-cultural mix and match, expressing a distinct trendy commercial positioning.
Dingding mall has designed five sunken courtyards, integrating breathable multi-level sunken garden space and six sense art space to create a containerized experience business integrating ecology and art.
Different personalized shops are scattered in containers, with a humane and comfortable consumption environment, a rich and diverse brand portfolio, joyful theme activities, and online and offline interactive experiences, bringing Changsha citizens unprecedented food, drink and fun Buy a one-stop shopping mall with a brand new experience.
Container by the sea
/// New York
For a professional surfing event in New York, designer Stefan planned and designed a container building that combines modern urban life with the natural environment.
The shipping container is a highly adaptable temporary building material, which can bring security services to beach surfing activities.
The activity area retains the tough structural appearance of the container, and the design of the giant umbrella on the roof softens the overall tone.
The simple laying of indoor logs and blue carpet matches the beach and the waves very well.
The purpose of this project is to allow people on the beach to enjoy the services that are only available in the city center.
The unique appearance of the industrial style of the container can be tough and artistic, trendy, fashionable, electronic style, graffiti, fashion, luxury, and grounding are all good, and the landing projects are deeply loved by investors and many tourists. .